About Abu Dhabi Airport
Situated in the Emirate of Abu Dhabi, the capital of the United Arab Emirates, Abu Dhabi International Airport is a prominent international airport.
Positioned approximately 16.5 nautical miles east of Abu Dhabi city, it stands as the second largest airport in the UAE, following Dubai International Airport. In 2014, the airport accommodated approximately 20 million passengers, showcasing its significant role in serving air travellers.
You can advertise in arrivals, departures and lounges.
High Engagement
Airport advertising provides high visibility and captive audiences. Research conducted by Nielsen shows that 80% of frequent flyers notice airport advertising, and 42% of travellers feel airport ads are informative and influential in their decision-making process.
This level of engagement can enhance brand recognition and consumer recall.
Diverse Advertising Formats
Airports offer a wide range of OOH advertising formats to suit various objectives and budgets.
These include digital displays, billboards, experiential installations, baggage claim ads, airport lounges, and sponsorship opportunities.
With advancements in technology, digital screens and interactive displays have become more prevalent, allowing for dynamic and engaging advertisements.
Affluent Audience
Airports attract a desirable demographic of affluent and business-oriented travellers.
According to a survey by the International Air Transport Association (IATA), over 45% of passengers are business travelers, and they tend to have higher incomes and spending power.
This makes airports an ideal environment for advertisers targeting affluent consumers. Business lounges offer a great way to reach travellers, with high dwell time.
Frequently Asked Questions About Abu Dhabi Airport Advertising
We understand that airport advertising can be a powerful way to reach a large and diverse audience, but it can also be confusing and overwhelming. That's why we've put together this page to answer some of the most common questions about bus advertising.
Get In Touch
If you have any further questions about airport advertising, please don't hesitate to contact us.