About Milan Malpensa Airport
Milan Airport, officially known as Milan Malpensa Airport, is one of the major international airports in Italy.
Located in the province of Varese, approximately 45 kilometers northwest of Milan, it serves as a crucial gateway for travellers visiting the vibrant city of Milan and the surrounding regions.
The airport consists of two passenger terminals, Terminal 1 and Terminal 2, both equipped with a wide range of amenities including shops, restaurants, and lounges.
As a key hub for business and tourism, Milan Airport plays a vital role in connecting Italy with the rest of Europe and the world.
You can advertise in arrivals, departures and lounges.
High Engagement
Airport advertising provides high visibility and captive audiences. Research conducted by Nielsen shows that 80% of frequent flyers notice airport advertising, and 42% of travellers feel airport ads are informative and influential in their decision-making process.
This level of engagement can enhance brand recognition and consumer recall.
Diverse Advertising Formats
Airports offer a wide range of OOH advertising formats to suit various objectives and budgets.
These include digital displays, billboards, experiential installations, baggage claim ads, airport lounges, and sponsorship opportunities.
With advancements in technology, digital screens and interactive displays have become more prevalent, allowing for dynamic and engaging advertisements.
Affluent Audience
Airports attract a desirable demographic of affluent and business-oriented travellers.
According to a survey by the International Air Transport Association (IATA), over 45% of passengers are business travelers, and they tend to have higher incomes and spending power.
This makes airports an ideal environment for advertisers targeting affluent consumers. Business lounges offer a great way to reach travellers, with high dwell time.
Frequently Asked Questions About Milan Airport Advertising
We understand that airport advertising can be a powerful way to reach a large and diverse audience, but it can also be confusing and overwhelming. That's why we've put together this page to answer some of the most common questions about bus advertising.
Get In Touch
If you have any further questions about airport advertising, please don't hesitate to contact us.