Airport Advertising FAQs

Airport advertising refers to the placement of advertisements in airports, targeting the captive audience of travellers.

It includes various formats such as digital displays, billboards, experiential installations, and sponsorship opportunities, providing brands with a unique opportunity to increase visibility, engage with a diverse audience, and influence consumer behaviour in a high-dwell time environment.

Airports offer a variety of advertising formats including digital displays, billboards, experiential installations, baggage claim ads, airport lounges, and sponsorship opportunities.

These options cater to different objectives and budgets, allowing advertisers to choose the most suitable format for their campaign.

Airport advertising has shown high engagement levels, with studies indicating that a significant percentage of frequent flyers notice airport ads and find them informative and influential in their decision-making process.

This level of engagement enhances brand recognition and consumer recall.

The cost of airport advertising can start from £750 for a small poster to several thousands for basic campaigns.

The cost varies widely depending on factors such as the airport location, advertising format, duration of the campaign, and audience reach.

Yes, airport advertising can be targeted to specific demographics or locations within the airport.

With advancements in technology, digital signage allows for real-time content updates and targeted messaging based on factors such as flight destinations, time of day, and passenger demographics, maximising the impact of advertisements.

Measuring the effectiveness of airport advertising can be done through various metrics such as brand awareness surveys, passenger surveys, foot traffic data, website traffic or app engagement, and sales or conversions tracking.

Working with advertising agencies or airport authorities can provide access to these measurement tools.

It is recommended to book your airport advertising campaign well in advance to secure the desired advertising locations and formats.

The lead time can vary depending on the airport and specific advertising requirements, so it's best to consult with the advertising agencies or airport authorities for the recommended booking timeline.

Airports typically have guidelines and restrictions in place to ensure compliance with advertising standards, safety regulations, and ethical considerations.

These guidelines may include restrictions on certain industries, size limitations, content approvals, and other specific requirements. It's important to consult with the advertising agencies or airport authorities to understand and adhere to these guidelines.