About Rome Fiumicino Airport
Rome Airport, officially known as Leonardo da Vinci-Fiumicino Airport, is the largest and busiest airport in Italy.
Situated in Fiumicino, approximately 35 kilometers southwest of Rome's city center, it serves as a key transportation hub for domestic and international travellers.
The airport features multiple terminals, each equipped with a variety of amenities, including shops, restaurants, and lounges.
Its proximity to Rome, one of the most iconic cities in the world, further enhances its appeal as an entry point for visitors.
You can advertise in arrivals, departures and lounges.
High Engagement
Airport advertising provides high visibility and captive audiences. Research conducted by Nielsen shows that 80% of frequent flyers notice airport advertising, and 42% of travellers feel airport ads are informative and influential in their decision-making process.
This level of engagement can enhance brand recognition and consumer recall.
Diverse Advertising Formats
Airports offer a wide range of OOH advertising formats to suit various objectives and budgets.
These include digital displays, billboards, experiential installations, baggage claim ads, airport lounges, and sponsorship opportunities.
With advancements in technology, digital screens and interactive displays have become more prevalent, allowing for dynamic and engaging advertisements.
Affluent Audience
Airports attract a desirable demographic of affluent and business-oriented travellers.
According to a survey by the International Air Transport Association (IATA), over 45% of passengers are business travelers, and they tend to have higher incomes and spending power.
This makes airports an ideal environment for advertisers targeting affluent consumers. Business lounges offer a great way to reach travellers, with high dwell time.
Frequently Asked Questions About Rome Airport Advertising
We understand that airport advertising can be a powerful way to reach a large and diverse audience, but it can also be confusing and overwhelming. That's why we've put together this page to answer some of the most common questions about bus advertising.
Get In Touch
If you have any further questions about airport advertising, please don't hesitate to contact us.