About Sydney Airport
Sydney Airport is an international airport located just 8 km south of the Sydney central business district, in the suburb of Mascot. It is the busiest airport in Australia, serving as the primary aviation gateway to Sydney and New South Wales. The airport has three terminals and three runways, with the main east-west runway being nearly 4 km long.
The airport handled over 44 million passengers in 2019, making it one of the oldest and busiest airports globally. It is a major hub for airlines like Qantas, Virgin Australia, Jetstar, and Rex Airlines, serving key international destinations across Asia, North America, and the Middle East.
With its modern infrastructure, high passenger traffic, and strategic location, Sydney Airport plays a crucial role in facilitating air travel to and from Sydney, a major global city and a popular tourist destination in Australia.
High Engagement
Airport advertising provides high visibility and captive audiences. Research conducted by Nielsen shows that 80% of frequent flyers notice airport advertising, and 42% of travellers feel airport ads are informative and influential in their decision-making process.
This level of engagement can enhance brand recognition and consumer recall.
Diverse Advertising Formats
Airports offer a wide range of OOH advertising formats to suit various objectives and budgets.
These include digital displays, billboards, experiential installations, baggage claim ads, airport lounges, and sponsorship opportunities.
With advancements in technology, digital screens and interactive displays have become more prevalent, allowing for dynamic and engaging advertisements.
Affluent Audience
Airports attract a desirable demographic of affluent and business-oriented travellers.
According to a survey by the International Air Transport Association (IATA), over 45% of passengers are business travelers, and they tend to have higher incomes and spending power.
This makes airports an ideal environment for advertisers targeting affluent consumers. Business lounges offer a great way to reach travellers, with high dwell time.
Frequently Asked Questions About Sydney Airport Advertising
We understand that airport advertising can be a powerful way to reach a large and diverse audience, but it can also be confusing and overwhelming. That's why we've put together this page to answer some of the most common questions about bus advertising.
Get In Touch
If you have any further questions about airport advertising, please don't hesitate to contact us.