About Melbourne Airport
Melbourne Airport, also known as Tullamarine Airport, is the primary international airport serving the city of Melbourne, Victoria, and the second busiest airport in Australia.
The airport is located approximately 23 km (14 miles) northwest of Melbourne's central business district. It has four terminals and two intersecting runways, with the longest runway measuring 3,657 meters (12,000 feet). Melbourne Airport handled over 37 million passengers in 2019, making it a significant aviation hub in the region.
Melbourne Airport is a major base for several domestic and international airlines, including Qantas, Virgin Australia, Jetstar, and Tiger Air. It provides direct flights to various destinations across Australia, as well as to major cities in Asia, the Middle East, and North America. The airport is well-connected to Melbourne's city center and surrounding areas through an extensive network of buses, taxis, and a SkyBus service.
High Engagement
Melbourne Airport offers advertisers a captive, affluent audience with extended dwell times.
Its high foot traffic of over 37 million passengers annually, diverse traveler mix, and retail environment create prime engagement opportunities. The airport's demographics and ambiance make it an ideal advertising platform.
Diverse Advertising Formats
Airports offer a wide range of OOH advertising formats to suit various objectives and budgets.
These include digital displays, billboards, experiential installations, baggage claim ads, airport lounges, and sponsorship opportunities.
With advancements in technology, digital screens and interactive displays have become more prevalent, allowing for dynamic and engaging advertisements.
Affluent Audience
Airports attract a desirable demographic of affluent and business-oriented travellers.
According to a survey by the International Air Transport Association (IATA), over 45% of passengers are business travelers, and they tend to have higher incomes and spending power.
This makes airports an ideal environment for advertisers targeting affluent consumers. Business lounges offer a great way to reach travellers, with high dwell time.
Frequently Asked Questions About Melbourne Airport Advertising
We understand that airport advertising can be a powerful way to reach a large and diverse audience, but it can also be confusing and overwhelming. That's why we've put together this page to answer some of the most common questions about bus advertising.
Get In Touch
If you have any further questions about airport advertising, please don't hesitate to contact us.